So, picture this: I jetted off to Dallas on Halloween, not for the spooky stuff, but to be the paparazzi for Callaway Golf's big product launch. My days were basically a behind-the-scenes documentary... that's life on the road and behind the lens for Callaway.

All the golf VIPs were there, you know, the folks with "influence." PGA Pros, influencers, and media big shots showed up to cheer on our launch, snag a sneak peek at the next big thing, and, obviously, grab a goodie bag that's basically a custom-fit, gold-plated $400+ putter party favor.

Now, let me tell you about the PGA Frisco property—it's a beast! A whopping 70,000 sq ft putting area they call the dance floor. It's essentially a golfing nirvana. It's so new that they're still putting on the finishing touches, but it stands to impress.

The food? Oh, it was like a culinary masterpiece. The rooms were swanky, but word to the wise, if you find yourself in the hotel's worst room spot—next to the elevator—change it faster than you can say "fore!" The course was decent, but let's be real, the view was as exciting as watching paint dry. And don't even get me started on Texas weather—it's like a rollercoaster. Coming from San Diego's eternal 70-degree vibe, I was in for a shock. It was a chilly 31 degrees during my trip, and the front desk casually dropped the bomb that it was a toasty 80 degrees just the week before.

But hey, despite everyone freezing their golf balls off, the event was a smash hit. I snapped some epic shots, shared a few belly laughs, and indulged in the finest BBQ the Lone Star State had to offer. So, if you're on the fence, just go grab that golf bag and round up the crew for a game of golf and BBQ fiesta at PGA Frisco—trust me, disappointment is not on the guest list.